SINGAPORE – The NUS Lee Kuan Yew School of Public Policy has appointed local independent media agency The Media Shop as agency of record for their upcoming regional campaign after a competitive pitch.

The agency will take on strategic planning and buying duties for the school.

Tracy Lee, Associate Director External Affairs for NUS LKYSPP comments, “We were looking for an agency with proven and successful advertising and direct marketing experience in the regions outside Singapore, together with a capable team to fulfil and support our extensive and integrated needs. The pitch process had focused on the approach and value-adds of the agency to ensure they were able to align with our digital marketing solutions. But most importantly we were looking for the right agency fit and we believe we’ve found that with The Media Shop.”

Gary Tang, Media Director, says, “We’re delighted to work with such a globally recognised institution, and look forward to support their efforts in making contributions to the development of the region. This has been an exciting period for The Media Shop with our recent expansion into Oceania and the addition of new talent to our team.”

The agency has previously managed Ngee Ann Polytechnic’s 2014 admissions campaign and has recently been re-appointed by tech giant CA Technologies for the third year running.

Source: Campaign Asia