News

Singapore’s independent media agency bags local hero award

Singapore, 28 May 2015 – The Media Shop (TMS) was celebrated as the LOCAL HERO winner for Media Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the Shangri-La Hotel Singapore, the independent local media agency shone bright as an industry leader and top performer for the year.

The Awards celebrate ground breaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalists in each of the categories.

“We are elated by this award. Claiming the Local Hero award not only demonstrates the good work we do for our clients, it is also endorsements from client marketers. The Media Shop has grown leaps and bounds since its inception in 2009, and we attribute this success to our fun and dedicated team who demonstrated great might working through challenging times,” said Gary Tang, Executive Director of The Media Shop.

From a high profile jury made up of 25 client marketers from leading brands including DBS Bank, Friesland Campina, Lenovo, Tigerair and VISA assessed finalists submissions on key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community and the quality of work executed over the past year.

Jessica Toh, Regional Business Director added, “With this milestone achievement, we are even more motivated to bring our service standards up a notch and partner our clients in Australia, Singapore and Taiwan to bring their brand to their audience.”
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About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused […]

The Media Shop celebrates fifth anniversary with a new look

Local media agency The Media Shop marked its fifth anniversary with a revamped website which is said to be more mobile optimised and fully responsive for better access on the PC, tablet or smartphone.

The agency also recently bagged clients such as watch-maker Philip Stein, Mount Alvernia, a private care general hospital that provides services ranging from consultations, specialised treatment and rehabilitation and Hitachi Data Systems. Meanwhile, just recently the agency expanded into Oceania with a new office in Sydney after its reappointment as agency of record for CA Technologies.

The expansion follows a period of growth for the agency which opened its first overseas office in Taiwan last July.

Source: Marketing Interactive

Sydney Boat Show a success for boat manufacturer Steber International

Leading boat manufacturer Steber International has announced that it has achieved great success at this year’s Sydney International Boat Show, which took place at the Sydney Exhibition Centre from 31 July to 4 August 2014. Sydney Boat Show a success for boat manufacturer Steber International The company manufactures high-quality, robust commercial and recreational motor vessels for commercial fishing, charter, patrol sea rescue, medical support, surveillance and recreational use. Following the success at the five-day event, with one confirmed sale and numerous quotes requested, Steber International revealed plans to exhibit at next year’s Shanghai Boat Show. According to the news release issued by the company, Steber’s scale model display covered a range of commercial and recreational vessels from 28 to 60ft, as well as the unmanned surface vessel, the SSS Bluebottle. “During the show we took time to talk with existing Steber clients, including various government departments, and were delighted to show off the new 38ft SLR (Super Long Rescue) and SS (Super Sports) models,” said Managing Director, Alan Steber. “The model boats were acknowledged by many as a ‘smart move’ in helping open up conversations regarding customising options for potential customers. We have a great reputation in the marine industry and customers have confidence in talking to us, even though we are not standing on a full-size vessel.” NSW Deputy Premier, Andrew Stoner and Minister for Roads and Maritime, Duncan Gay visited the Steber stand where they discussed potential industry improvements. “Mr Steber also met with Jessica Toh (pictured) and Tim Stanford from The Media Shop Group based out of Singapore to start preparing a marketing strategy to enter the China and South East Asia markets,” it says in the news release. A potential […]

Taree boat manufacturer, Steber International, continues to thrive

ONE confirmed sale and numerous quotes requested, has signalled another successful Sydney International Boat Show for leading boat manufacturer, Steber International.

During the five-day event, planning also began to exhibit at next year’s Shanghai Boat Show.

Managing director, Alan Steber said he was also delighted to see the Steber-built Marine Rescue 38, based at Middle Harbour Yacht Club, on display and open to the public.

“The vessel remains in as-new condition after completing 1500 engine hours in just over two years”, Mr Steber said.

Steber’s scale model display covered a range of commercial and recreational vessels from 28 to 60ft, as well as the unmanned surface vessel, the SSS Bluebottle.

“During the show we took time to talk with existing Steber clients, including various government departments, and were delighted to show off the new 38ft SLR (Super Long Rescue) and SS (Super Sports) models.

“The model boats were acknowledged by many as a ‘smart move’ in helping open up conversations regarding customising options for potential customers.

“We have a great reputation in the marine industry and customers have confidence in talking to us, even though we are not standing on a full-size vessel”, Mr Steber said.

NSW Deputy Premier, Andrew Stoner and minister for Roads and Maritime, Duncan Gay visited the Steber stand for lengthy discussions on potential industry improvements.

Alan’s opinions and advice are always respected, being a founding member and current board member of the BIA (Boating Industry Association), board member and Export Champion of AIMEX (Australian International Marine Export Group) and recognised as an industry stalwart, receiving the Centenary Medal in 2001 for services to the marine industry.

Also during the show Alan met with Jessica Toh and Tim Stanford from The Media Shop Group based out of Singapore to start […]

NUS Lee Kuan Yew School of Public Policy chooses The Media Shop

SINGAPORE – The NUS Lee Kuan Yew School of Public Policy has appointed local independent media agency The Media Shop as agency of record for their upcoming regional campaign after a competitive pitch.

The agency will take on strategic planning and buying duties for the school.

Tracy Lee, Associate Director External Affairs for NUS LKYSPP comments, “We were looking for an agency with proven and successful advertising and direct marketing experience in the regions outside Singapore, together with a capable team to fulfil and support our extensive and integrated needs. The pitch process had focused on the approach and value-adds of the agency to ensure they were able to align with our digital marketing solutions. But most importantly we were looking for the right agency fit and we believe we’ve found that with The Media Shop.”

Gary Tang, Media Director, says, “We’re delighted to work with such a globally recognised institution, and look forward to support their efforts in making contributions to the development of the region. This has been an exciting period for The Media Shop with our recent expansion into Oceania and the addition of new talent to our team.”

The agency has previously managed Ngee Ann Polytechnic’s 2014 admissions campaign and has recently been re-appointed by tech giant CA Technologies for the third year running.

Source: Campaign Asia 

 

The Media Shop forays into Australia

Local media agency The Media Shop is expanding into Oceania with a new office in Sydney after its reappointment as agency of record for CA Technologies.

The expansion follows a period of growth for the agency which opened its first overseas office in Taiwan last July.

The Sydney office is led by new hire Tim Stanford who joins The Media Shop with over 13 years of experience in new media innovation, strategic account management and client servicing. Stanford will report to regional business director, Jessica Toh.

Stanford (pictured) was last head of business development at Scan2List. He has also worked in Sapient Nitro, Fairfax digital and other companies in the past.

“The Media Shop has proven their worth as an independent agency with a track record of regional campaigns run for blue chip companies – and clients are sitting up and noticing. I’m thrilled to join them at such an exciting juncture,” said Stanford.

“More companies are focusing their resources on digital marketing and Stanford’s strengths in this area are an asset for us as we plan our expansion into Oceania,” Toh added.

The Media Shop is an independent boutique agency based in Singapore and focused on the Asian market. Founded in 2009, the agency offers media planning and buying services.

Source: Marketing Interactive

 

 

The Media Shop Singapore retains media duties for tech giant CA Technologies

CA Technologies has once again awarded The Media Shop Singapore media duties for their expanding regional campaign in Asia Pacific and Japan.

The Media Shop has carried out strategic planning, negotiations and buying duties for the tech giant since 2012. The new campaign for CA Technologies marks a shift away from traditional advertising to a full-fledged digital campaign, with emphasis on the Australian and Indian markets. The new campaign also marks successful runs in social and mobile advertising, which has heightened CA Technologies’ visibility in regional Asian countries.

“We’re delighted that CA Technologies has chosen to work with us again. Their vote of confidence sends a strong signal that independent agencies are more than capable of holding their own against the bigger boys,” said Business Director, Jessica Toh.

The agency’s digital team has expanded their clientele and services in response to the sharp spike in demand for digital marketing and advertising solutions in recent years.

“Consumers are brand-aware and highly informed, and this has spurred companies to tell their brand stories through meaningful conversations”, said Lee Chee Wee, Digital Director. “Establishing strong representation in the digital space is vital.”

Source: Campaign Brief Asia

 

Singaporean media agency The Media Shop to open in Australia

The Media Shop, a boutique media planning and buying agency in Singapore, is launching offices in Australia and Indonesia.
The launches will come about a year after The Media Shop opened for business in Taiwan, and are scheduled to open by the second half of this year, the agency’s business director Jessica Toh told Mumbrella Asia.
“We plan to hire a country manager and media planner to run businesses in these markets for Australia and Indonesia respectively,” said Toh, who will oversee the management of both offices.
As part of its expansion plans, the agency has hired Lee Chee Wee from Viacom International’s Nickelodeon channel – where he was a digital media producer – as head of digital.
Lee will work with Toh to boost the agency’s digital and social offerings.
Toh said in a press release: “We’re excited for Chee Wee to be part of the team at a time when we are looking to expand our footprint into Indonesia and Australia. Given his considerable experience in the digital space, more effective strategies can be devised to help our clients connect with their audiences digitally. He is well-positioned to lead and execute digital innovation which will maximize the return on investment for our clients.”
The Media Shop’s clients include CA Technologies, NETS, SanDisk, Royal Caribbean Cruises, OANDA, FireEye and Regus.
The agency was founded in 2009.

Source: Mumbrella

The Media Shop eyes Australia and Indonesia launches, hires Lee Chee Wee as digital head

The Media Shop, a boutique media planning and buying agency in Singapore, is launching offices in Australia and Indonesia.
The launches will come about a year after The Media Shop opened for business in Taiwan, and are scheduled to open by the second half of this year, the agency’s business director Jessica Toh told Mumbrella Asia.
“We plan to hire a country manager and media planner to run businesses in these markets for Australia and Indonesia respectively,” said Toh, who will oversee the management of both offices.
As part of its expansion plans, the agency has hired Lee Chee Wee from Viacom International’s Nickelodeon channel – where he was a digital media producer – as head of digital.
Lee will work with Toh to boost the agency’s digital and social offerings.
Toh said in a press release: “We’re excited for Chee Wee to be part of the team at a time when we are looking to expand our footprint into Indonesia and Australia. Given his considerable experience in the digital space, more effective strategies can be devised to help our clients connect with their audiences digitally. He is well-positioned to lead and execute digital innovation which will maximize the return on investment for our clients.”
The Media Shop’s clients include CA Technologies, NETS, SanDisk, Royal Caribbean Cruises, OANDA, FireEye and Regus.
The agency was founded in 2009.

Source: Mumbrella

 

CA Technologies appoints media agency

Cloud computing giant CA Technologies has reappointed The Media Shop as its agency of record for their continuing regional campaign across 11 countries in Asia Pacific Japan (APJ).

The campaign has expanded this year to include Japan and Indonesia in a bid to strengthen CA’s presence with key decision makers in APJ’s vibrant technology sectors.

The Media Shop will work closely with CA’s APJ and USA teams to craft a campaign which will involve both mobile and social media.

The campaign comes as CA seeks to engage IT personnel on digital platforms.

The campaign comes at a time when The Media Shop has recently opened a North Asia office in Taipei, Taiwan.

The Media Shop’s clients include FireEye, Oanda, Actegy, NETS and fast food restaurant Long John Silvers’.

Source: Marketing Interactive