Monthly Archives: June 2014

NUS Lee Kuan Yew School of Public Policy chooses The Media Shop

SINGAPORE – The NUS Lee Kuan Yew School of Public Policy has appointed local independent media agency The Media Shop as agency of record for their upcoming regional campaign after a competitive pitch.

The agency will take on strategic planning and buying duties for the school.

Tracy Lee, Associate Director External Affairs for NUS LKYSPP comments, “We were looking for an agency with proven and successful advertising and direct marketing experience in the regions outside Singapore, together with a capable team to fulfil and support our extensive and integrated needs. The pitch process had focused on the approach and value-adds of the agency to ensure they were able to align with our digital marketing solutions. But most importantly we were looking for the right agency fit and we believe we’ve found that with The Media Shop.”

Gary Tang, Media Director, says, “We’re delighted to work with such a globally recognised institution, and look forward to support their efforts in making contributions to the development of the region. This has been an exciting period for The Media Shop with our recent expansion into Oceania and the addition of new talent to our team.”

The agency has previously managed Ngee Ann Polytechnic’s 2014 admissions campaign and has recently been re-appointed by tech giant CA Technologies for the third year running.

Source: Campaign Asia 


The Media Shop forays into Australia

Local media agency The Media Shop is expanding into Oceania with a new office in Sydney after its reappointment as agency of record for CA Technologies.

The expansion follows a period of growth for the agency which opened its first overseas office in Taiwan last July.

The Sydney office is led by new hire Tim Stanford who joins The Media Shop with over 13 years of experience in new media innovation, strategic account management and client servicing. Stanford will report to regional business director, Jessica Toh.

Stanford (pictured) was last head of business development at Scan2List. He has also worked in Sapient Nitro, Fairfax digital and other companies in the past.

“The Media Shop has proven their worth as an independent agency with a track record of regional campaigns run for blue chip companies – and clients are sitting up and noticing. I’m thrilled to join them at such an exciting juncture,” said Stanford.

“More companies are focusing their resources on digital marketing and Stanford’s strengths in this area are an asset for us as we plan our expansion into Oceania,” Toh added.

The Media Shop is an independent boutique agency based in Singapore and focused on the Asian market. Founded in 2009, the agency offers media planning and buying services.

Source: Marketing Interactive