Singapore, 10 April 2019 – Tourism Authority of Thailand (TAT) has appointed The Media Shop to manage its new campaign, #UnboxThailand, which is a part of TAT’s bigger marketing initiative “Open to the New Shades”.

The #UnboxThailand campaign aims to maximise TAT’s reach and to drive awareness of Thailand as a preferred holiday destination. This is done through educating locals and tourists to break out of what they know about Thailand and to set their experience free.

The Media Shop worked with antics@play for this campaign, where antics@play provided digital branding, ad creative and PR support while The Media Shop focused on their expertise – providing media solutions to achieve TAT’s campaign goals.

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Jessica Toh, Co-Founder & Chief Executive Officer of The Media Shop said “As a media strategist with experiences in hospitality and tourism, we are equipped with insights, resources and solutions that would support TAT in launching #UnboxThailand. With the campaign’s need to appeal and reach out to targeted audiences, we would be able to optimise and recommend the best strategy to boost the campaign’s reach.”

Source: Marketing Interactive, TheDrum, Telum Media