The Team

The Team

Gary

“Think small to grow big.
Keep your eye on the bigger picture, but don’t slip on attention to detail.”

- Sir Richard Branson

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Gary Tang - Co-Founder & Managing Director

Gary has over two decades of experience managing notable brands in various advertising & media agencies like Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC and Universal McCann. Prior to co-founding The Media Shop, he was the Media Director at DWA.

In his early days as a junior media executive, Gary had the privilege to be mentored by many media veterans who showed him the ropes in this competitive industry. As a way to give back to the society, Gary is always willing to personally guide and share his experience with anyone keen to embark on a career in the media industry.

Married to a banker, he’s your regular family guy during the weekends, enjoying quality time with his 3 young children.

Gary

“Think small to grow big.
Keep your eye on the bigger picture, but don’t slip on attention to detail.”

- Sir Richard Branson

View my profileView my profile

Gary Tang - Co-Founder & Managing Director

Gary has over two decades of experience managing notable brands in various advertising & media agencies like Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC and Universal McCann. Prior to co-founding The Media Shop, he was the Media Director at DWA.

In his early days as a junior media executive, Gary had the privilege to be mentored by many media veterans who showed him the ropes in this competitive industry. As a way to give back to the society, Gary is always willing to personally guide and share his experience with anyone keen to embark on a career in the media industry.

Married to a banker, he’s your regular family guy during the weekends, enjoying quality time with his 3 young children.

Gary
Jessica

“Be yourself, everyone else is taken.”

- Oscar Wilde

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Jessica Toh - Co-Founder & Chief Executive Officer

Driven by nature, Jessica leads our business development team and is constantly on the look-out for new opportunities for our clients. Entering the industry as a radio and print advertising professional, she was later drawn to the world of digital media and joined CNET Networks Asia Pacific. She honed her skills as a media strategist developing B2B and B2C strategies for technology giants such as Samsung, Sony, Toshiba, Dell and HP. After an 8-year tenure in CNET, Jessica decided to realise her dream of working with a spectrum of brands and founded The Media Shop with Gary.

She is part of the founding committee of Rose Charities Singapore, an affiliation of Rose Charities International.
Jessica
Chee-Wee

“When something is important enough, you do it even if the odds are not in your favor.”

- Elon Musk

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Lee Chee Wee - Managing Partner & Head of Digital

A veteran in digital media, Chee Wee began his journey at CNET Asia as a reporter, moving up the ranks to head up media operations. He later joined mobile security start-up tenCube to oversee their marketing strategy. Following tenCube's acquisition by McAfee, he managed APAC marketing for McAfee’s mobile security products. He later joined Viacom and was responsible for developing Nickelodeon’s digital offerings, before joining The Media Shop to look after all aspects of the agency’s digital business.
Chee-Wee
Jessicca Lyok_Cropped

“Great things in business are never done by one person. They’re done by a team of people.”

- Steve Jobs

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Jessicca Lyok - Managing Partner & Media Director

A veteran in the media industry, Jessicca is highly experienced in running both local and regional brands such as SC Johnson, Hewlard Packard, P&G, Audi, United Overseas Bank, City Development Limited, National Arts Council, Health Promotion Board, Dairy Farm and more.

She loves travelling and has explored places like Cancun, New York, Copenhagen and Prague. If opportunity allows, she would like to experience the Northern Light phenomena. When not travelling, she bakes, sews and gets artsy.

She believes in doing her small bit to reduce, reuse and recycle to go green and help save the earth.
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benedict-chua-208x208

“The Best Way to Predict The Future is to Create IT.”

- Peter F. Drucker

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Benedict Chua - Finance Director, Fellow FCPA

Prior to joining The Media Shop Group as a Finance Director, Benedict was Group Chief Financial Officer, Chief Investment Officer and Corporate Advisor of Group of companies overseeing finance in Singapore, Indonesia, Malaysia, Thailand, Vietnam and China. He is a well-versed professional with years of experience in Business Expansion, Restructuring, Fund Raising and Corporate Finance.
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“When you want something, all the universe conspires in helping you to achieve it.”

- Paulo Coelho

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Lee Kun Long - Regional Manager

Kun Long has been with the industry for over 8 years. He started his media journey in Mediacorp, and has 3 media agencies to his resume. The clients he had handled were Slimfit, Beijing101, Epson, Modesto’s, Wargaming.net, Rockstar Games, Take2 Games, Oanda, Yakult, Pilot, Snapple, Canon and several others.

A committed man of leisure, he can be found playing poker or mah-jong during his off days. But with all his vices, he works out by playing football, water polo, floorball or hitting laps at the pool.
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“Hardships often prepare ordinary people for an extraordinary destiny”

- C.S. Lewis

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Lawrence Siow - Digital Manager

A digital marketer at heart, Lawrence was handed an opportunity in a luxury fashion conglomerate. Subsequently, he had the privilege of setting up a production company and working at a premium partner of Apple.

Amongst his quest of searching for the next hole in the wall diner, he enjoys reading books like “The Life-Changing Magic of Tidying Up” by Marie Kondo. And oh, his decluttering is still a work in progress.
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“Do you think I’ve gone round the bend?”

“I’m afraid so. You’re mad, bonkers, completely off your head. But I’ll tell you a secret. All the best people are.”

― Lewis Carroll, Alice in Wonderland

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Chia Hui Ru - Media Manager

Since embarking on her journey in the media industry, Hui Ru has never looked back. Over the past 5 years, she has managed and launched integrated campaigns cutting across all touchpoints – from offline, online, social media to on-ground events and activations.

When she’s not developing or managing campaigns, she will be off travelling from one country to another, or binge gaming on her mobile.
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“I never look back, darling. It distracts from the now.”

- Edna Mode, The Incredibles

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Christina Wan - Senior Digital Specialist

Christina graduated with a degree with Honors in International Business from the University of Birmingham. She started out doing digital marketing at Abbott Laboratories, where her short stint there sparked her passion and interest for all things digital. Keen to learn more and grow in the digital marketing industry, she believes The Media Shop would be a great stepping stone to pave the way.

As someone who enjoys food, Christina can be found checking out the latest food trends in town while not at work. That and squealing over corgi videos.
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Melissa Christy

“Open different doors, you may find a you there that you never knew was yours. Anything can happen.”

– Mary Poppins

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Melissa Christy - Ad Operations Specialist

Melissa begun her career journey in Marketing in Indonesia, where she found herself getting more intrigued by the wonderful impact of Media and Advertising. Her deep interest caused her to buy a one-way ticket to Singapore, explore deeper into the industry and joined The Media Shop.

During her spare time, Melissa will either be seen deep in a mystery novel or learning another language. She is fluent in 5 different languages!
Melissa Christy
Sherlene Wong

“Be curious, not judgemental”

⁃ Walt Whitman

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Sherlene Wong - Digital Campaign Specialist

With a background in Events Management and Marketing, Sherlene stumbled upon her interest in Digital Marketing during her internship in a notable local events company. Deeply passionate to learn and grow in the digital marketing industry, she embarked on her career at The Media Shop.

An art enthusiast, Sherlene spends her free time roaming around art museums. She also a huge fan of Yayoi Kusama and binge watches 90s films on Netflix.
Sherlene Wong
Linnette Ching_Edited

“Do what you can, with what you have, where you are”

- Theodore Roosevelt

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Linnette Ching - Digital Campaign Specialist

Linnette's true passion in marketing brought her to Melbourne, where she completed her degree in Media & Communications and Sociology. With a deep interest in communicating ideas and building brands, Linnette joined The Media Shop where she hopes to enhance her knowledge and skills and thus build a steadfast career in the industry.

When she's not hard at work, she can be found leaving foot prints at the gym, hanging out at cafes and exploring the state with her friends.
Linnette Ching_Edited
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“Speak only if it improves upon the silence.”

– Gandhi

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Ellina Leo - Media Associate

Ellina graduated from Murdoch University with a double degree in Marketing and Web Communications. Given her background in graphic design, she was involved in projects that exposed her to various industries where she developed a keen interest in media and advertising. With an eager heart to learn more, Ellina kick-starts her career with The Media Shop where she looks forward to taking on new challenges and picking up new skills.
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Abby Chew

“No matter how smart you are, if you don’t know how to work with people, your dream will just be dreams.”

– Jack Ma

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Abby Chew - Media Associate

Abby graduated with a degree in Mass Communications from University of Hertfordshire. She started out her career in a creative agency, where her brief exposure to media piqued her interest in Media. Her prior experience in the creative industry constantly brings fresh ideas to the table.

In her free time, she can be found binge watching on the many shows on Netflix, or obsessing over viral videos of Huskies.
Abby Chew
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“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.”

- Ray Goforth

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Lok Siau Pei - Senior Accounts Executive

A natural with numbers, Siau Pei brings 8 years of accounting and admin experience to The Media Shop. She started her career at an audit firm, where she gained a deeper understanding of the accounting cycle process. In her spare time, she enjoys her day out swimming, jogging or cycling. She treasures family time and would often commute back to Malaysia to visit them on the weekends.
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“Doesn’t matter if the glass is half-empty or half-full. All that matters is that you are the one pouring the water.”

– Mark Cuban

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Tan Jin Xuan - Marketing Executive

Jin Xuan began her career in the Events Industry, followed by the Early Childhood Education Industry. She has been on the search for a profession that appeals to her. During her internship with Wildlife Reserves Singapore, she discovered her interest and has since decided to settle down in the Marketing Industry. She is currently pursuing her Degree in Marketing.

During her spare time, Jin Xuan enjoys spending time with her pets, friends and family. She spends her weekend volunteering at an Animal Welfare Group and hopes to contribute to the conservation of big cats in South Africa someday.
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