Autobacs

Autobacs pioneered automotive aftermarket specialty retailing in Japan with their first store in 1974 in Osaka. They sell car parts and accessories, as well as provide services such as maintenance and installation. They have over 530 stores in Japan and 27 stores in Taiwan, Singapore, Thailand, France, Malaysia and China.

The Media Shop worked with Autobacs to create awareness among Singapore drivers and drive footfall to their retail stores.