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Yeo’s, No.1 Asian Drinks Brand in Singapore, Hands Media Duties to The Media Shop

Yeo’s is a homegrown brand with a global network that spans across Asia-Pacific, Europe, North America and Oceanic regions. In the food product industry, Yeo’s widespread of popular Asian recipes have garnered the likes of multitudes of customers across multiple generations who count on Yeo’s for their signature authentic flavours and mark of exceptional quality.

The Media Shop will be tasked to revitalise the brand and connect with Yeo’s consumers through #yeosome moments in Yeo’s latest advertising campaign.

Yeo’s picked The Media Shop due to their impressive demonstration of a solid understanding of their business, the agency’s unwavering commitment to work closely with the Yeo’s team on their brand building efforts.

“Looking for the right marketing and advertising agency is no easy feat. We chose to work with an independent as we needed a partner that resonates with our core values as an Asian brand.

With digital media becoming increasingly prevalent, our media partner needs to understand the importance of meaningful consumer engagement. The Media Shop impressed us with their innovative ways of thinking and ability to conceptualize ideas that resonate with millennials and Gen Z, bringing to life Yeo’s brand stories.

Despite Yeo’s rich heritage and high brand equity, it is pivotal to break through the clutter of the overcrowded beverage industry and build meaningful connections with our consumers. We look forward to a collaboration with The Media Shop that will extend Yeo’s lead as the number 1 brand in the Asian Drinks market,” commented Irene Tay, Vice President of Marketing, Yeo’s.

“Growing up in Singapore, Yeo’s had always been the go-to brand for those looking for a nice, refreshing drink. We are honoured to be appointed the media agency handling Yeo’s, a home-grown brand with 119 years of […]

The world’s largest independent agency network, Local Planet, has launched in APAC

Singapore, 21 June 2019 – Local Planet International, a privately-held agency network, has launched an APAC hub with nine leading independent agencies in APAC in the network.

Established in 2016, Local Planet uniquely combines the best-in-class, best-in-market, and most progressive independent agencies in the world with the purpose of helping clients seize growth opportunities globally through local excellence and expertise. Local Planet is the world’s only owner-managed international agency network, now operating with 117 offices in 67 markets worldwide.

In 2015, The Media Shop was the only media agency from Asia invited to present its credentials in the Local Planet global conference in New York City.

Setting up an office in APAC has always been part of Local Planet’s plans to grow coverage in this region. In 2017, The Media Shop pitched Singapore as the ideal location for APAC hub. We were appointed as the lead agency and was tasked to set up the new office in Singapore.

The Media Shop’s joining of Local Planet has helped shaped the company’s direction and they now provide better value to their clients with regional needs.

“We believe collaboration and partnership can fuel media innovations and bring about a solid foundation to accomplish remarkable things. Working in tandem with leading independents around the globe lets us propel our clients’ need for growth to greater heights.” Jessica Toh, Co-Founder & CEO of The Media Shop said.

Coverage of Local Planet’s APAC launch can also be found on Mumbrella, Marketing Interactive and Campaign Asia.

Tourism Authority of Thailand Picks The Media Shop to manage #UnboxThailand

Singapore, 10 April 2019 – Tourism Authority of Thailand (TAT) has appointed The Media Shop to manage its new campaign, #UnboxThailand, which is a part of TAT’s bigger marketing initiative “Open to the New Shades”.
The #UnboxThailand campaign aims to maximise TAT’s reach and to drive awareness of Thailand as a preferred holiday destination. This is done through educating locals and tourists to break out of what they know about Thailand and to set their experience free.
The Media Shop worked with antics@play for this campaign, where antics@play provided digital branding, ad creative and PR support while The Media Shop focused on their expertise – providing media solutions to achieve TAT’s campaign goals.

Jessica Toh, Co-Founder & Chief Executive Officer of The Media Shop said “As a media strategist with experiences in hospitality and tourism, we are equipped with insights, resources and solutions that would support TAT in launching #UnboxThailand. With the campaign’s need to appeal and reach out to targeted audiences, we would be able to optimise and recommend the best strategy to boost the campaign’s reach.”

Source: Marketing Interactive, TheDrum, Telum Media

Singapore Sports Hub picks The Media Shop to be the Media Agency for HSBC Singapore Rugby Sevens 2019

Singapore, 01 April 2019 – Singapore Sports Hub has appointed The Media Shop to manage its media duties for their HSBC Singapore Rugby Sevens 2019 campaign, following a competitive tender. The Media Shop will deliver media strategies, planning and buying for Singapore Sports Hub.

The appointment started in March 2019, with the objectives of raising awareness of the event and driving ticket sales.

HSBC Singapore Rugby Sevens won Best Sports Event of the Year (International) at the 2018 Singapore Sports Awards and has grown to become one of Singapore’s special annual events. Happening on 13 and 14 April 2019 at the iconic National Stadium, the event brings great value for rugby fans and the community. Fans will enjoy an incredible experience of world-class rugby action from the world’s top 16 men’s sevens team and a full weekend of top class entertainment.

“We are very excited about our partnership with Singapore Sports Hub for such an exciting event. With this win, it is the perfect start of a new chapter for me. I am confident that with my experience and expertise, I will continue to help the agency to deliver greater value for the clients.” Jessicca Lyok said, who heads the Integrated Media team in The Media Shop.

Jessicca is the current Managing Partner & Media Director of The Media Shop, a veteran in the media industry, and had joined The Media Shop at the start of 2019. Bringing along more than 20 years of local and regional Media experience, Jessicca’s inclusion to The Media Shop allows many other new business opportunities to explore.

Singapore Sports Hub joins the agency’s list of diversified clients: Tourism Authority of Thailand, One Faber Group, CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School […]

Co-Founder, Gary Tang is part of the jury for Festival of Media 2019.

Singapore, 14 March 2019 – The Festival of Media Asia Pacific award is back again this year – rewarding the best in media thinking and communications.

The Festival of Media APAC Awards is the only event where awards are dedicated to the evolution of media across the APAC region, attracting entries from countries including Australia, India, China and Taiwan.

Judged by a panel of industry leaders, this prestigious award rewards the best work, helping the winning agencies and media owners win businesses and increase influence in the marketplace.

The Festival of Media APAC Awards 2019’s prestigious jury includes global and regional senior media executives, agency leaders, digital innovators and creative thinkers from brands, network and independent agencies.

Gary Tang, Co-Founder and Managing Director of The Media Shop was specifically selected to be part of the jury for Festival of Media APAC 2019. With over 30 years of experience in the media industry, Gary has experienced managing notable brands in various advertising and media agencies such as Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC and Universal McCann. 

Gary is always keen and happy to contribute his time whenever he is given the chance to. In 2018, TheNetworkOne organized the Independent Agencies Global Leadership Summit, a prestigious event held in London UK that is only open to leading independent agencies from around the world.  Gary was invited to be the guest judge and moderator for the Independent Agencies Global Leadership Summit held in London, UK. The Media Shop was the only media agency representative from ASEAN.

Gary was also invited to be the moderator for Singapore Media Awards in 2018, which showcases and honours the outstanding media strategies behind successful advertising campaigns. These judging experiences are excellent learning opportunities which are […]

The First and Only Media Agency in Asia to be Featured on TheNetworkOne’s Essay Collection

Singapore, 18 January 2019 – The Media Shop has contributed to TheNetworkOne’s recent collection of media essays – one of the most widely released annual media publication.

TheNetworkOne publishes collections of essays from agencies all around the world, featuring independent media agencies and media specialists.
“The independent agencies you’ll find in this publication all have something challenging, radical and innovative to say to the world. They are driven by a passion, a commitment, a readiness to improve and to change and the energy to grow through their own efforts, rather than by acquiring their competitors.” says Julian Boulding, President and Founder of TheNetworkOne.
The Media Shop is proud to be the only media agency in Asia to be featured and recognised for our work as the only independent media agency in Singapore.

In the essay, Jessica Toh, Chief Executive Officer of The Media Shop shared about how she worked towards success for the company. Read on to find out her success tips: 

Small, Fast, Nimble

David and Goliath.

The biblical story of how a giant warrior was defeated by a smaller opponent in combat is often used to refer to a situation where a smaller organisation faces off and defeats a much bigger, stronger adversary in unexpected ways.

It’s an analogy that has played out for one Singapore-based start-up.

In 2016, data protection company Veritas was looking for an agency to coordinate media buys for their regional offices.

The brief was issued to their media planning agency based in the United States.

The US media agency wanted The Media Shop to partner them on the international requirements for the job, and adapt certain aspects to suit the local framework in the four countries.

That deal came through very quickly. One that the company – which provides […]

Gary Tang sets The Media Shop’s plans for 2019

Singapore, 11 January 2019 – Over the past 10 years since The Media Shop’s inception, the media industry has evolved and transformed greatly. With the many challenges that come with this ever-changing media landscape, a strategic plan is inevitable to stay ahead of the curve. While many things have changed over the years, The Media Shop’s belief of building and maintaining strong relationships with our clients and partners will never change.

Gary Tang, alongside other independents, was approached by Marketing Interactive to share their plans for 2019. Read on to find out how he plans to push The Media Shop to improve status quo and work towards excellence by positioning The Media Shop as a one-stop solution for our clients:

Source: Marketing Interactive

The Media Shop continues to beef up team with two key hires

Singapore, 7 January 2019 – Independent media agency, The Media Shop has hired Jessicca Lyok (pictured left) as the Managing Partner & Media Director and Chia Hui Ru (pictured right) as the Media Manager for the integrated team.

Jessicca Lyok, a veteran brings deep expertise to The Media Shop fast-growing team in Asia with more than 20 years of local and regional Media experience. She will work with Gary Tang, Managing Director of The Media Shop to boost the media offerings, drive the overall business and manage the integrated team’s productivity and ensuring quality control of job outputs.

“After being in the media industry for so many years, my passion in media still drives me to challenge myself further. The Media Shop provides great opportunity for growth and their culture encourages employees to realise their full potential across all levels. I believe with my experience and expertise, I will be able to help the agency to scale greater heights.” said Jessica Lyok.

Prior to joining The Media Shop, Hui Ru has had managed and launched integrated campaigns cutting across all touchpoints at Briq Pte Ltd. “I am humbled by the given opportunity to join the most awarded local media agency and the privilege of working with the media veterans here. I am excited to be part of the team and l look forward to working with them to continue providing integrated solutions to address clients’ brief.” Hui Ru said.

“The new team is not only seasoned and versatile, but also willing to go the extra mile to ensure that our clients’ needs become the new offerings from The Media Shop. This new team is committed to writing the next chapter of our growth story and they have my […]

The Media Shop wins Tourism Authority of Thailand business

Singapore, 04 January 2019 – The Media Shop has been appointed to manage Tourism Authority of Thailand’s (TAT) campaign following a competitive tender. The campaign aims to generate awareness for Thailand as a preferred holiday destination.

Tourism Authority of Thailand promotes Thailand’s tourism industry by encouraging local and international tourists to travel in Thailand. They provide information and data on tourist areas to the public and conduct studies to set development plans for tourist areas.

The 6-months campaign will commence from January 2019. The agency is to plan a mix of outdoor display advertising and digital media to drive the required campaign deliverables and performance.

“We are starting off 2019 on a great note with this business win. Collaborating with Tourism Authority of Thailand to promote Thailand’s tourism is a wonderful opportunity for The Media Shop. Through this partnership, we will demonstrate our expertise and passion to deliver effective work and elevate Tourism Authority of Thailand’s brand to the next level.” said Jessica Toh, Chief Executive Officer of The Media Shop.

Tourism Authority of Thailand joins the agency’s list of diversified clients: One Faber Group, CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance and Singapore Exchange.

Why Self-Service Programmatic platforms are crucial for Agencies

Singapore, 30 November 2018 – Earlier in November 2018, Lee Chee Wee, our Managing Partner & Head of Digital attended DataXu’s inaugural Asia Summit as a panelist and provided his insights on the importance of bringing programmatic capabilities in-house for agencies. In his session, Chee Wee shared about how an agency can use programmatic platforms to deliver even better results for their clients.
Being a panelist at the DataXu Summit brought a great opportunity for Chee Wee and his team to mingle and learn from programmatic leaders in the media industry. The digital team also walked away inspired by the many awesome developments in the programmatic space.

Here are Chee Wee’s thoughts and views shared during the event:

The Landscape

As media gets increasingly commoditized, many agencies see this as a threat because it empowers brands to bring digital marketing in-house by leveraging on platforms such as programmatic solutions. The Media Shop views this development and the availability of programmatic platforms as a great opportunity for independent agencies to level the playing field when competing with their larger network counterparts.

When brands work with network agencies, programmatic advertising typically get passed on to their group’s trade desk. That’s akin to outsourcing and farming out their programmatic operations. On the other hand, independents with in-house trade desks offer clients more control and flexibility which very often, results in delivering better campaign performance and business outcomes.

Our Journey

When I joined The Media Shop a few years ago, our offline business dwarfed our digital business. Since then, our digital business has grown significantly. Throughout this journey, we placed a huge emphasis on building up our digital capabilities. We ran a lot of media including social, search and display within the agency so the digital team […]