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Yeo’s, No.1 Asian Drinks Brand in Singapore, Hands Media Duties to The Media Shop

Yeo’s is a homegrown brand with a global network that spans across Asia-Pacific, Europe, North America and Oceanic regions. In the food product industry, Yeo’s widespread of popular Asian recipes have garnered the likes of multitudes of customers across multiple generations who count on Yeo’s for their signature authentic flavours and mark of exceptional quality.

The Media Shop will be tasked to revitalise the brand and connect with Yeo’s consumers through #yeosome moments in Yeo’s latest advertising campaign.

Yeo’s picked The Media Shop due to their impressive demonstration of a solid understanding of their business, the agency’s unwavering commitment to work closely with the Yeo’s team on their brand building efforts.

“Looking for the right marketing and advertising agency is no easy feat. We chose to work with an independent as we needed a partner that resonates with our core values as an Asian brand.

With digital media becoming increasingly prevalent, our media partner needs to understand the importance of meaningful consumer engagement. The Media Shop impressed us with their innovative ways of thinking and ability to conceptualize ideas that resonate with millennials and Gen Z, bringing to life Yeo’s brand stories.

Despite Yeo’s rich heritage and high brand equity, it is pivotal to break through the clutter of the overcrowded beverage industry and build meaningful connections with our consumers. We look forward to a collaboration with The Media Shop that will extend Yeo’s lead as the number 1 brand in the Asian Drinks market,” commented Irene Tay, Vice President of Marketing, Yeo’s.

“Growing up in Singapore, Yeo’s had always been the go-to brand for those looking for a nice, refreshing drink. We are honoured to be appointed the media agency handling Yeo’s, a home-grown brand with 119 years of […]

The world’s largest independent agency network, Local Planet, has launched in APAC

Singapore, 21 June 2019 – Local Planet International, a privately-held agency network, has launched an APAC hub with nine leading independent agencies in APAC in the network.

Established in 2016, Local Planet uniquely combines the best-in-class, best-in-market, and most progressive independent agencies in the world with the purpose of helping clients seize growth opportunities globally through local excellence and expertise. Local Planet is the world’s only owner-managed international agency network, now operating with 117 offices in 67 markets worldwide.

In 2015, The Media Shop was the only media agency from Asia invited to present its credentials in the Local Planet global conference in New York City.

Setting up an office in APAC has always been part of Local Planet’s plans to grow coverage in this region. In 2017, The Media Shop pitched Singapore as the ideal location for APAC hub. We were appointed as the lead agency and was tasked to set up the new office in Singapore.

The Media Shop’s joining of Local Planet has helped shaped the company’s direction and they now provide better value to their clients with regional needs.

“We believe collaboration and partnership can fuel media innovations and bring about a solid foundation to accomplish remarkable things. Working in tandem with leading independents around the globe lets us propel our clients’ need for growth to greater heights.” Jessica Toh, Co-Founder & CEO of The Media Shop said.

Coverage of Local Planet’s APAC launch can also be found on Mumbrella, Marketing Interactive and Campaign Asia.

Tourism Authority of Thailand Picks The Media Shop to manage #UnboxThailand

Singapore, 10 April 2019 – Tourism Authority of Thailand (TAT) has appointed The Media Shop to manage its new campaign, #UnboxThailand, which is a part of TAT’s bigger marketing initiative “Open to the New Shades”.
The #UnboxThailand campaign aims to maximise TAT’s reach and to drive awareness of Thailand as a preferred holiday destination. This is done through educating locals and tourists to break out of what they know about Thailand and to set their experience free.
The Media Shop worked with antics@play for this campaign, where antics@play provided digital branding, ad creative and PR support while The Media Shop focused on their expertise – providing media solutions to achieve TAT’s campaign goals.

Jessica Toh, Co-Founder & Chief Executive Officer of The Media Shop said “As a media strategist with experiences in hospitality and tourism, we are equipped with insights, resources and solutions that would support TAT in launching #UnboxThailand. With the campaign’s need to appeal and reach out to targeted audiences, we would be able to optimise and recommend the best strategy to boost the campaign’s reach.”

Source: Marketing Interactive, TheDrum, Telum Media

COTY Asia selects The Media Shop as media agency

Singapore, 28 January 2016 – Leading global beauty company, COTY Asia has appointed independent boutique agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore. The agency will be tasked with the strategic planning and buying duties for its line of consumer fragrance, colour and skin and body care.

Jacques Philippe Izon Reyes, Marketing Manager of COTY Asia comments, “We’re very excited to appoint The Media Shop as our media agency partner in Singapore. Led by Jessica, The Media Shop team impressed us with their expertise in media strategy and buying, as well as with their agility and flexibility in execution. They are exactly the kind of agency partner we need to achieve even stronger growth in Singapore’s dexterous and unique business landscape.”

Following the appointment, Jessica Toh, Regional Business Director of TMS said, “We’re delighted with this opportunity to work with COTY Asia, an innovative company that has built a unique portfolio of beauty brands. Our team with the right mix of experience and passion will deliver effective work to propel COTY’s brands to another level.”

COTY Asia joins TMS’ growing list of diversified notable clients such as NETS, Toshiba Electronics Asia, Extra Space, Philip Stein, Regus, and Wargaming.net. TMS won Marketing Magazine’s Media Agency of the Year Local Hero award in 2015 following nominations in 2013 and 2014.

About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations […]

Singapore’s independent media agency bags local hero award

Singapore, 28 May 2015 – The Media Shop (TMS) was celebrated as the LOCAL HERO winner for Media Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2015. Among a crowd of almost 700 eager finalists at the Shangri-La Hotel Singapore, the independent local media agency shone bright as an industry leader and top performer for the year.

The Awards celebrate ground breaking and innovative agency performances in Singapore and is proudly based solely on the opinion of client marketers. Over 700 client marketers in Singapore participated in Marketing’s annual Marketing Spend Benchmarking Survey to determine the finalists in each of the categories.

“We are elated by this award. Claiming the Local Hero award not only demonstrates the good work we do for our clients, it is also endorsements from client marketers. The Media Shop has grown leaps and bounds since its inception in 2009, and we attribute this success to our fun and dedicated team who demonstrated great might working through challenging times,” said Gary Tang, Executive Director of The Media Shop.

From a high profile jury made up of 25 client marketers from leading brands including DBS Bank, Friesland Campina, Lenovo, Tigerair and VISA assessed finalists submissions on key criteria covering business performance, team development, the depth of the agency’s contributions to the industry and community and the quality of work executed over the past year.
Jessica Toh, Regional Business Director added, “With this milestone achievement, we are even more motivated to bring our service standards up a notch and partner our clients in Australia, Singapore and Taiwan to bring their brand to their audience.”

About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused on the […]

The Media Shop celebrates fifth anniversary with a new look

Local media agency The Media Shop marked its fifth anniversary with a revamped website which is said to be more mobile optimised and fully responsive for better access on the PC, tablet or smartphone.

The agency also recently bagged clients such as watch-maker Philip Stein, Mount Alvernia, a private care general hospital that provides services ranging from consultations, specialised treatment and rehabilitation and Hitachi Data Systems. Meanwhile, just recently the agency expanded into Oceania with a new office in Sydney after its reappointment as agency of record for CA Technologies.

The expansion follows a period of growth for the agency which opened its first overseas office in Taiwan last July.

Source: Marketing Interactive

Sydney Boat Show a success for boat manufacturer Steber International

Leading boat manufacturer Steber International has announced that it has achieved great success at this year’s Sydney International Boat Show, which took place at the Sydney Exhibition Centre from 31 July to 4 August 2014.

Sydney Boat Show a success for boat manufacturer Steber International The company manufactures high-quality, robust commercial and recreational motor vessels for commercial fishing, charter, patrol sea rescue, medical support, surveillance and recreational use.

Following the success at the five-day event, with one confirmed sale and numerous quotes requested, Steber International revealed plans to exhibit at next year’s Shanghai Boat Show.

According to the news release issued by the company, Steber’s scale model display covered a range of commercial and recreational vessels from 28 to 60ft, as well as the unmanned surface vessel, the SSS Bluebottle.

“During the show we took time to talk with existing Steber clients, including various government departments, and were delighted to show off the new 38ft SLR (Super Long Rescue) and SS (Super Sports) models,” said Managing Director, Alan Steber.

“The model boats were acknowledged by many as a ‘smart move’ in helping open up conversations regarding customising options for potential customers. We have a great reputation in the marine industry and customers have confidence in talking to us, even though we are not standing on a full-size vessel.”

NSW Deputy Premier, Andrew Stoner and Minister for Roads and Maritime, Duncan Gay visited the Steber stand where they discussed potential industry improvements.

“Mr Steber also met with Jessica Toh (pictured) and Tim Stanford from The Media Shop Group based out of Singapore to start preparing a marketing strategy to enter the China and South East Asia markets,” it says in the news release.

A potential Fijian distributor also exhibited interest in the Steber […]

Taree boat manufacturer, Steber International, continues to thrive

ONE confirmed sale and numerous quotes requested, has signalled another successful Sydney International Boat Show for leading boat manufacturer, Steber International.

During the five-day event, planning also began to exhibit at next year’s Shanghai Boat Show.

Managing director, Alan Steber said he was also delighted to see the Steber-built Marine Rescue 38, based at Middle Harbour Yacht Club, on display and open to the public.

“The vessel remains in as-new condition after completing 1500 engine hours in just over two years”, Mr Steber said.

Steber’s scale model display covered a range of commercial and recreational vessels from 28 to 60ft, as well as the unmanned surface vessel, the SSS Bluebottle.

“During the show we took time to talk with existing Steber clients, including various government departments, and were delighted to show off the new 38ft SLR (Super Long Rescue) and SS (Super Sports) models.

“The model boats were acknowledged by many as a ‘smart move’ in helping open up conversations regarding customising options for potential customers.

“We have a great reputation in the marine industry and customers have confidence in talking to us, even though we are not standing on a full-size vessel”, Mr Steber said.

NSW Deputy Premier, Andrew Stoner and minister for Roads and Maritime, Duncan Gay visited the Steber stand for lengthy discussions on potential industry improvements.

Alan’s opinions and advice are always respected, being a founding member and current board member of the BIA (Boating Industry Association), board member and Export Champion of AIMEX (Australian International Marine Export Group) and recognised as an industry stalwart, receiving the Centenary Medal in 2001 for services to the marine industry.

Also during the show Alan met with Jessica Toh and Tim Stanford from The Media Shop Group based out of Singapore to start […]

NUS Lee Kuan Yew School of Public Policy chooses The Media Shop

SINGAPORE – The NUS Lee Kuan Yew School of Public Policy has appointed local independent media agency The Media Shop as agency of record for their upcoming regional campaign after a competitive pitch.

The agency will take on strategic planning and buying duties for the school.

Tracy Lee, Associate Director External Affairs for NUS LKYSPP comments, “We were looking for an agency with proven and successful advertising and direct marketing experience in the regions outside Singapore, together with a capable team to fulfil and support our extensive and integrated needs. The pitch process had focused on the approach and value-adds of the agency to ensure they were able to align with our digital marketing solutions. But most importantly we were looking for the right agency fit and we believe we’ve found that with The Media Shop.”

Gary Tang, Media Director, says, “We’re delighted to work with such a globally recognised institution, and look forward to support their efforts in making contributions to the development of the region. This has been an exciting period for The Media Shop with our recent expansion into Oceania and the addition of new talent to our team.”

The agency has previously managed Ngee Ann Polytechnic’s 2014 admissions campaign and has recently been re-appointed by tech giant CA Technologies for the third year running.

Source: Campaign Asia 

The Media Shop forays into Australia

Local media agency The Media Shop is expanding into Oceania with a new office in Sydney after its reappointment as agency of record for CA Technologies.

The expansion follows a period of growth for the agency which opened its first overseas office in Taiwan last July.

The Sydney office is led by new hire Tim Stanford who joins The Media Shop with over 13 years of experience in new media innovation, strategic account management and client servicing. Stanford will report to regional business director, Jessica Toh.

Stanford (pictured) was last head of business development at Scan2List. He has also worked in Sapient Nitro, Fairfax digital and other companies in the past.

“The Media Shop has proven their worth as an independent agency with a track record of regional campaigns run for blue chip companies – and clients are sitting up and noticing. I’m thrilled to join them at such an exciting juncture,” said Stanford.

“More companies are focusing their resources on digital marketing and Stanford’s strengths in this area are an asset for us as we plan our expansion into Oceania,” Toh added.

The Media Shop is an independent boutique agency based in Singapore and focused on the Asian market. Founded in 2009, the agency offers media planning and buying services.

Source: Marketing Interactive