Monthly Archives: April 2019

Tourism Authority of Thailand Picks The Media Shop to manage #UnboxThailand

Singapore, 10 April 2019 – Tourism Authority of Thailand (TAT) has appointed The Media Shop to manage its new campaign, #UnboxThailand, which is a part of TAT’s bigger marketing initiative “Open to the New Shades”.
The #UnboxThailand campaign aims to maximise TAT’s reach and to drive awareness of Thailand as a preferred holiday destination. This is done through educating locals and tourists to break out of what they know about Thailand and to set their experience free.
The Media Shop worked with antics@play for this campaign, where antics@play provided digital branding, ad creative and PR support while The Media Shop focused on their expertise – providing media solutions to achieve TAT’s campaign goals.

Jessica Toh, Co-Founder & Chief Executive Officer of The Media Shop said “As a media strategist with experiences in hospitality and tourism, we are equipped with insights, resources and solutions that would support TAT in launching #UnboxThailand. With the campaign’s need to appeal and reach out to targeted audiences, we would be able to optimise and recommend the best strategy to boost the campaign’s reach.”

Source: Marketing Interactive, TheDrum, Telum Media

Singapore Sports Hub picks The Media Shop to be the Media Agency for HSBC Singapore Rugby Sevens 2019

Singapore, 01 April 2019 – Singapore Sports Hub has appointed The Media Shop to manage its media duties for their HSBC Singapore Rugby Sevens 2019 campaign, following a competitive tender. The Media Shop will deliver media strategies, planning and buying for Singapore Sports Hub.

The appointment started in March 2019, with the objectives of raising awareness of the event and driving ticket sales.

HSBC Singapore Rugby Sevens won Best Sports Event of the Year (International) at the 2018 Singapore Sports Awards and has grown to become one of Singapore’s special annual events. Happening on 13 and 14 April 2019 at the iconic National Stadium, the event brings great value for rugby fans and the community. Fans will enjoy an incredible experience of world-class rugby action from the world’s top 16 men’s sevens team and a full weekend of top class entertainment.

“We are very excited about our partnership with Singapore Sports Hub for such an exciting event. With this win, it is the perfect start of a new chapter for me. I am confident that with my experience and expertise, I will continue to help the agency to deliver greater value for the clients.” Jessicca Lyok said, who heads the Integrated Media team in The Media Shop.

Jessicca is the current Managing Partner & Media Director of The Media Shop, a veteran in the media industry, and had joined The Media Shop at the start of 2019. Bringing along more than 20 years of local and regional Media experience, Jessicca’s inclusion to The Media Shop allows many other new business opportunities to explore.

Singapore Sports Hub joins the agency’s list of diversified clients: Tourism Authority of Thailand, One Faber Group, CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School […]