Monthly Archives: March 2019

Co-Founder, Gary Tang is part of the jury for Festival of Media 2019.

Singapore, 14 March 2019 – The Festival of Media Asia Pacific award is back again this year – rewarding the best in media thinking and communications.

The Festival of Media APAC Awards is the only event where awards are dedicated to the evolution of media across the APAC region, attracting entries from countries including Australia, India, China and Taiwan.

Judged by a panel of industry leaders, this prestigious award rewards the best work, helping the winning agencies and media owners win businesses and increase influence in the marketplace.

The Festival of Media APAC Awards 2019’s prestigious jury includes global and regional senior media executives, agency leaders, digital innovators and creative thinkers from brands, network and independent agencies.

Gary Tang, Co-Founder and Managing Director of The Media Shop was specifically selected to be part of the jury for Festival of Media APAC 2019. With over 30 years of experience in the media industry, Gary has experienced managing notable brands in various advertising and media agencies such as Fong Haque & Soh, Monsoon, Dentsu, Initiative, MEC and Universal McCann. 

Gary is always keen and happy to contribute his time whenever he is given the chance to. In 2018, TheNetworkOne organized the Independent Agencies Global Leadership Summit, a prestigious event held in London UK that is only open to leading independent agencies from around the world.  Gary was invited to be the guest judge and moderator for the Independent Agencies Global Leadership Summit held in London, UK. The Media Shop was the only media agency representative from ASEAN.

Gary was also invited to be the moderator for Singapore Media Awards in 2018, which showcases and honours the outstanding media strategies behind successful advertising campaigns. These judging experiences are excellent learning opportunities which are […]

The First and Only Media Agency in Asia to be Featured on TheNetworkOne’s Essay Collection

Singapore, 18 January 2019 – The Media Shop has contributed to TheNetworkOne’s recent collection of media essays – one of the most widely released annual media publication.

TheNetworkOne publishes collections of essays from agencies all around the world, featuring independent media agencies and media specialists.
“The independent agencies you’ll find in this publication all have something challenging, radical and innovative to say to the world. They are driven by a passion, a commitment, a readiness to improve and to change and the energy to grow through their own efforts, rather than by acquiring their competitors.” says Julian Boulding, President and Founder of TheNetworkOne.
The Media Shop is proud to be the only media agency in Asia to be featured and recognised for our work as the only independent media agency in Singapore.

In the essay, Jessica Toh, Chief Executive Officer of The Media Shop shared about how she worked towards success for the company. Read on to find out her success tips: 

Small, Fast, Nimble

David and Goliath.

The biblical story of how a giant warrior was defeated by a smaller opponent in combat is often used to refer to a situation where a smaller organisation faces off and defeats a much bigger, stronger adversary in unexpected ways.

It’s an analogy that has played out for one Singapore-based start-up.

In 2016, data protection company Veritas was looking for an agency to coordinate media buys for their regional offices.

The brief was issued to their media planning agency based in the United States.

The US media agency wanted The Media Shop to partner them on the international requirements for the job, and adapt certain aspects to suit the local framework in the four countries.

That deal came through very quickly. One that the company – which provides […]