Monthly Archives: January 2019

Gary Tang sets The Media Shop’s plans for 2019

Singapore, 11 January 2019 – Over the past 10 years since The Media Shop’s inception, the media industry has evolved and transformed greatly. With the many challenges that come with this ever-changing media landscape, a strategic plan is inevitable to stay ahead of the curve. While many things have changed over the years, The Media Shop’s belief of building and maintaining strong relationships with our clients and partners will never change.

Gary Tang, alongside other independents, was approached by Marketing Interactive to share their plans for 2019. Read on to find out how he plans to push The Media Shop to improve status quo and work towards excellence by positioning The Media Shop as a one-stop solution for our clients:

Source: Marketing Interactive

The Media Shop continues to beef up team with two key hires

Singapore, 7 January 2019 – Independent media agency, The Media Shop has hired Jessicca Lyok (pictured left) as the Managing Partner & Media Director and Chia Hui Ru (pictured right) as the Media Manager for the integrated team.

Jessicca Lyok, a veteran brings deep expertise to The Media Shop fast-growing team in Asia with more than 20 years of local and regional Media experience. She will work with Gary Tang, Managing Director of The Media Shop to boost the media offerings, drive the overall business and manage the integrated team’s productivity and ensuring quality control of job outputs.

“After being in the media industry for so many years, my passion in media still drives me to challenge myself further. The Media Shop provides great opportunity for growth and their culture encourages employees to realise their full potential across all levels. I believe with my experience and expertise, I will be able to help the agency to scale greater heights.” said Jessica Lyok.

Prior to joining The Media Shop, Hui Ru has had managed and launched integrated campaigns cutting across all touchpoints at Briq Pte Ltd. “I am humbled by the given opportunity to join the most awarded local media agency and the privilege of working with the media veterans here. I am excited to be part of the team and l look forward to working with them to continue providing integrated solutions to address clients’ brief.” Hui Ru said.

“The new team is not only seasoned and versatile, but also willing to go the extra mile to ensure that our clients’ needs become the new offerings from The Media Shop. This new team is committed to writing the next chapter of our growth story and they have my […]

The Media Shop wins Tourism Authority of Thailand business

Singapore, 04 January 2019 – The Media Shop has been appointed to manage Tourism Authority of Thailand’s (TAT) campaign following a competitive tender. The campaign aims to generate awareness for Thailand as a preferred holiday destination.

Tourism Authority of Thailand promotes Thailand’s tourism industry by encouraging local and international tourists to travel in Thailand. They provide information and data on tourist areas to the public and conduct studies to set development plans for tourist areas.

The 6-months campaign will commence from January 2019. The agency is to plan a mix of outdoor display advertising and digital media to drive the required campaign deliverables and performance.

“We are starting off 2019 on a great note with this business win. Collaborating with Tourism Authority of Thailand to promote Thailand’s tourism is a wonderful opportunity for The Media Shop. Through this partnership, we will demonstrate our expertise and passion to deliver effective work and elevate Tourism Authority of Thailand’s brand to the next level.” said Jessica Toh, Chief Executive Officer of The Media Shop.

Tourism Authority of Thailand joins the agency’s list of diversified clients: One Faber Group, CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance and Singapore Exchange.