Monthly Archives: October 2015

The Media Shop expands North Asia presence with new Shanghai office

Singapore, 26 August 2015 – Independent local media agency The Media Shop (TMS) is beefing up its North Asia presence with a new Shanghai office. The office is led by seasoned marketer, Kelly Ang who joins the agency with vast experience in a full marketing spectrum which includes brand management, advertising, market research, PR, and events management. Ang will report to Co-Founder / Managing Partner, Jessica Toh.

“With the increased demand for North Asia-centric campaigns from our clients, the timing couldn’t be better to expand TMS’ presence in North Asia, following our expansion into Taiwan in 2013. Kelly’s diverse experience as a marketer also lends itself well to enhance the group’s ability to conceptualise innovative yet impactful campaigns for our clients.” comments Toh.

About her new role as Country Manager, Ang says, “I am excited to be part of The Media Shop at a stage where their expansion into North Asia is in its full swing. Having amassed 12 years of experience in China, I am looking forward to making contributions to the team as we take on larger regional projects. ”

About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.

The Media Shop was nominated for Marketing Magazine’s Media Agency of the Year and Local Hero awards in 2013 and 2014, and secured the Local Hero award in 2015. To better represent clients building a presence […]

Extra Space Asia appoints The Media Shop

Singapore, 5 August 2015 – Extra Space Asia Self Storage has appointed local independent agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in Singapore, Malaysia, Hong Kong and Korea. The agency will be overlooking strategic planning and buying duties for Asia’s leading self-storage operator.

Mr Kenneth C. Worsdale, Chief Executive Officer of Extra Space Asia comments, “We were impressed by TMS’ previous works and their proven ability to conceive innovative strategies for their clients. We believe that this partnership will provide us with fresh perspectives on upcoming marketing efforts. Our combined effort will help us drive greater awareness on how self storage solutions offered by Extra Space will improve the way people live and work.”

“We’re thrilled to collaborate with Extra Space, a market forerunner in its industry, to devise a strategic campaign that stretches across multiple platforms. Working with Extra Space is a marvellous opportunity for the agency to showcase our expertise and commitment to our clients,” said Jessica Toh, Co-Founder / Managing Partner of TMS.

Extra Space joins TMS’ growing list of diversified notable clients such as NETS, Toshiba Electronics Asia, CA Technologies, Regus, Ekornes and Wargaming.net. Established in 2009, TMS won Marketing Magazine’s Media Agency of the Year Local Hero award in 2015 following nominations in 2013 and 2014.

About The Media Shop Group

The Media Shop is an independent boutique agency headquartered in Singapore and focused on the Asian market. Founded in 2009, the agency offers genuine media planning and buying services across all media platforms in Asia. The agency has shown their mettle against larger agencies, securing local and regional accounts by leading companies. Past and present clients include organizations from hospitality, FMCG, technology, financial and government sectors.

The […]